Type of Project
Typography, UX/UI Design, Visual Communication
Objective
The objective of this project was to redesign a local movie theater’s digital presence. I was tasked to do research on competitor’s, target audiences, and propose design solutions based on mood boards and a style sheet. These important findings helped produce a website and mobile app.
I initially created a site map that helped with navigation features and website building. Once I figured out the pages that were going to be included, personas and scenarios were created to further my design ideas. Using research and visual inspiration helped me finalize a modern looking website with bold red navigation, black backgrounds, and white text.
The process of creating hand drawn schematics and wireframe was a big help in creating the actual website on desktop and mobile. Getting ideas from other theaters also helped me pick the bold color scheme.
